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I love sushi and can’t wait to try this restaurant.

But maybe not, on second though.

Telegraph.co.uk solicits photos, this labeled Food to take your breath away and was spotted by Mark Leese in New Zealand.

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Just had a chat with a former, old school colleague, Jim Heffernan, about ads in theaters. He’d rather see newsreels and cartoons.

Advertisers talk about captured audiences: Think about posters on a bus or billboards on the outfield wall. They seek what they call the “white spaces” where they can sneak their message through when our defenses are down. I’ve filed for a patent on Pewboards™ — billboards on the backs of pews.

It’s a delicious irony seeing a cosmetic surgery company caught posting fake kudos about itself.

Lifestyle Lift succumbed and pushed its employees to write glowing on line reviews of its cosmetic surgery, the New York attorney general said in announcing a settlement with the company.

One e-mail message, discovered by the attorney general’s office, told employees to “devote the day to doing more postings on the Web as a satisfied client,” the New York Times reported today.

Don’t let testimonials trip you up. If you’re doing remarkable work, you’ll earn them. (The best one’s will tell you how to talk to customers more effectively.) People talk today and they blog and they Tweet. Word gets around fast good, bad and fake.

(See FTC rules on use of testimonials.)

Thinking of marketing green? Are you? Green, that is. Really, truly, bleedingly so, because, if you’re not, those who are will know and faking it is the worse tactic you can pursue.

From Earth First:

Perhaps you shouldn't ...