writing

The Beatles on Email

I don’t know why you say goodbye
I say hello
The Beatles, John Lennon, 1967.
Scan your email in box. Someone is saying “hello” but how often are you saying “goodbye” with a quick click on the delete button?
What about email you send? How you say “hello” is the key to whether people engage with your message.
Get to [...]

With warmest regards, sincerely!

How do you sign off an email? Casually? Formally? Flippantly? Liz Danzico reminds us that first impressions aren’t as important as the last impression you leave.
“Last impressions — whether they’re with customer service, an online shopping experience, or a blind date — are the ones we remember. They’re the ones that keep us coming [...]

On my “Pea Sea”

This is one reason why human editors are invaluable.

Spell Checker Blues
Eye halve a spelling chequer
It came with my pea sea … (Read More)

Shortcuts for suckers

Shortcuts exist. I know this because the GPS my family bought me found one, routing me quickly around the strip malls and Christmas string of stop lights west of Naperville, IL., to my destination.
The GPS was a birthday gift: They are tired of the scenic routes programmed into my organic GPS.
However, other than in geography, [...]

Improve the web with Nofollow Reciprocity.