How vast is your opportunity?
Take a moment, however, to savor the thought he unfolds for us about attitude toward possibilities. Are you seeking the increment of possibility, or its vastness? How will your answer alter how you talk to your customers?
Rumor WOMgering
Thinking seriously about dropping my membership subscription to the WOMMA newsletter for tripping over itself and failing to vet content sent in its newsletter against its stated ethical standards.
WOMMA — the Word of Mouth Marketing Association — even posts prominently its ethics policy. WOMMA should have known better than to highlight: Six Tips for [...]
Auction psychology and the $19.95 price
Have you ever wondered why merchants price an item at $19.95 rather than $20? Intuitively, can you say $19.95 implies some precision that $20 doesn’t?
Seems that auction psychology and the social rules of negotiations have much to do with how consumers perceive value in the narrow range between $19.95 and $20 or in the bigger [...]
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