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It’s a delicious irony seeing a cosmetic surgery company caught posting fake kudos about itself.

Lifestyle Lift succumbed and pushed its employees to write glowing on line reviews of its cosmetic surgery, the New York attorney general said in announcing a settlement with the company.

One e-mail message, discovered by the attorney general’s office, told employees to “devote the day to doing more postings on the Web as a satisfied client,” the New York Times reported today.

Don’t let testimonials trip you up. If you’re doing remarkable work, you’ll earn them. (The best one’s will tell you how to talk to customers more effectively.) People talk today and they blog and they Tweet. Word gets around fast good, bad and fake.

(See FTC rules on use of testimonials.)