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Just had a chat with a former, old school colleague, Jim Heffernan, about ads in theaters. He’d rather see newsreels and cartoons.

Advertisers talk about captured audiences: Think about posters on a bus or billboards on the outfield wall. They seek what they call the “white spaces” where they can sneak their message through when our defenses are down. I’ve filed for a patent on Pewboards™ — billboards on the backs of pews.

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